Monday, December 13, 2010

Bye-Bye Rover, hello Roewe : Chinese SAIC creates new brandname for it's Rover 25 & 75 based cars

After failing to ac
quire the "Rover" brandname from BMW in September by Ford (as it used it's option to buy the brandname when it bought Land Rover from BMW in 2000), Shanghai Automotive Industrial Corp -aka SAIC, created a new nameplate for the two Rover models (25 & 75) that it has intellectual property rights to build.

The Chinese company will name it's versions of the Rover 25 & 75, "Roewe" with the 75 being named 750E (Rong Wei in Chinese). The Rover 75 based 750E, pictures of whom you see here, will be officially unveiled at the Beijing Auto show, which runs from Nov 17 to 28. As for the company's logo, the resemblance with the original is obvious.
Most interesting though is the fact that SAIC has plans to export the 750E to Europe and the US in the near future. We'll have more on the Roewe 750E specs and export plans closer to the presentation date. Via:


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