Tuesday, December 14, 2010

Daihatsu Dealer Dresses Euro Scion With “Wow Dude, It’s a Materia” Livery

Who’d ever believe that the Euro version of the Scion xB could bring on such passion! Well, apparently no one except for the Daihatsu Lynx dealer of Yeovil Somerset in the UK. “We all sat down and brainstormed how to promote this quirky car and I came up with the idea of a psychedelic theme,” said Aftersales Manager, Nick Morgan.
He added: “The inspiration was a pop video on YouTube called ‘Groove Is In The Heart’ by Deee-Lite and I briefed the graphics company, Motor Mode UK of Kent to come up with something similar. The result is really head-turning but it was a nightmare to apply all the stickers and it took our workshop two days. It was only after we completed the work that we decided to restrict it to one demonstrator.” And thank God for that… –One more pic after the jump


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