Monday, December 13, 2010

GM's New China Brand Baojun Launches first Car, the 630 Compact Sedan

SAIC-GM-Wuling (SGMW), GM's mini-commercial vehicle joint venture with China's SAIC and Wuling Motors, today rolled out the first Baojun branded passenger vehicle at its plant in Liuzhou, southern China. The Baojun 630 is a low price, four-door compact sedan developed locally using GM technology that will go on sale in early 2011 through a new network of dedicated Baojun dealers.
The Baojun brand was created to offer even more affordable passenger vehicles in China and to compete with the country's domestic automakers such as Zhejiang Geely and BYD.
According to SGMW General Manager Shen Yang, "The Baojun brand will make SGMW a more competitive automaker as we roll out a full lineup of passenger vehicles under the nameplate in the coming years. We have high expectations for the brand and our first model, the Baojun 630, which will compete in the middle range of the passenger car segment – the industry's fastest growing."
The Baojun 630 sedan will be built at SGMW's facility in Liuzhou, which has an initial annual capacity of more than 100,000 vehicles.



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