Friday, December 17, 2010

Silver most popular car colour

According to research from paint manufacture DuPont, silver and black are the world’s most popular colours for cars.

Silver takes 26% of the global market, with black taking second place with 24%. Least popular were yellow/gold, nabbing a mere 1% of the market.

The report takes into account regional trends from 11 of the world’s leading automotive regions, including for the first time, trends from South Africa.

The top 10 is:

1. Silver – 26%

2. Black/Black Effect – 24%

3. White/White Pearl and Grey – 16%

5. Red – 6%

6. Blue – 5%

7. Brown/Beige – 3%

8. Green – 2%

9. Yellow/Gold – 1%

10. Others – 1%

With silver, black and white taking the top three spots in most countries, grey is also becoming popular among car-buyers in many regions.

Both silver and black/black effect saw a 1% gain in popularity in the 2010 report, with white unchanged since last year. Grey increased in popularity by three percentage points, and although red and blue remain popular in some markets, both have fallen three points since last year. DuPont analysts persistently see increasing popularity towards brown and beige.

Europe breaks the mould globally. Black is the most popular colour, with grey and silver in second and third places. In the MPV market, grey is the most popular colour.


Post a Comment