At this week's Los Angeles Auto Show, Mercedes-Benz announced that performance division AMG, and Italian motorcycle maker Ducati will develop common marketing activities in the near future. Mercedes-AMG CEO Ola Källenius and Ducati CEO Gabriele del Torchio signed the agreement during a press conference held at the LA Show.
According to the deal, AMG will be the Ducati MotoGP Team's Official Car Partner in the 2011 championship and, in return, during various events held by the Germans, participants will also have the opportunity to test Ducati motorcycles and vice versa.
AMG plans these events for its Private Lounge members, numbering more than 13,000 customers worldwide. The two companies noted that other activities and strategic steps are also under consideration, but didn't disclose any further information yet.
"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups", said Ola Källenius, CEO of Mercedes-AMG GmbH.
"I am especially proud to have AMG as one of our sponsors for the MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design", Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A, added.
Both companies are highly respected in their line of work, so their cooperation sounds like a good idea, as customers have the opportunity to experiment with new ways of achieving that gratifying adrenaline-rush.
By Csaba Daradics
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