Friday, December 24, 2010

Tesla Shock: Financial Crisis brings New CEO, Layoffs and Delay of Model-S

Tesla RoadsterThe economic turmoil that has devastated the stock market is also battering Tesla Motors that is running dangerously low on cash. In a surprise announcement, the Silicon Valley-based firm's main investor, executive chairman and product architect (yep, all those together), Elon Musk said that he plans to take over the reigns from current CEO Ze'ev Drori who will remain on the board of directors as vice-chairman. Musk stated that in order for the company to stay afloat, there will be necessary job cuts and a delay of the production of the firm's forthcoming 4door sedan called Model-S. -Continued
Tesla CEO Musk"Our goal as a company is to be cash-flow positive within six to nine months. To do so, we must continue to ramp up our production rate, improve Roadster contribution margin and reduce operating expenses. At the same time, we must maintain high production quality and excellent customer service," Musk said in a statement.
The company's new CEO also decided that Tesla will focus on its two revenue producing business lines - the Roadster EV and powertrain sales to other car companies, meaning that everything else is on hold.
While Musk did not reveal the exact number of layoffs, he did announce that some headcount reduction will be done due to consolidation of operations as Tesla will move its vehicle engineering departments to its new HQ in San Jose, closing the Rochester Hills office near Detroit.
Tesla Roadster


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